{"id":493,"date":"2026-08-09T16:09:04","date_gmt":"2026-08-09T16:09:04","guid":{"rendered":"https:\/\/ywpositioning.de\/?page_id=493"},"modified":"2026-11-05T01:04:28","modified_gmt":"2026-11-05T01:04:28","slug":"startseite-redesign-entwurf","status":"publish","type":"page","link":"https:\/\/ywpositioning.de\/en\/","title":{"rendered":"HOME"},"content":{"rendered":"<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Fraunces:opsz,wght@9..144,400;9..144,500;9..144,600&#038;family=Inter:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\">\n<style>\n\n  :root{\n    --terra:#bd7f6f; --terra-dk:#a86e60; --terra-deep:#8f5a4c;\n    --ink:#2c2420; --body:#544a43; --muted:#8b7f77;\n    --rose:#f7ece7; --cream:#faf5f1; --line:#ece2dc; --bg:#ffffff;\n    --shadow:0 18px 50px rgba(120,80,66,.10);\n    --shadow-sm:0 8px 24px rgba(120,80,66,.08);\n    --r:18px;\n  }\n  #ywx *{box-sizing:border-box;margin:0;padding:0;}\n  html{scroll-behavior:smooth;}\n  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0%,var(--terra-deep) 100%);border-radius:28px;padding:92px 40px;text-align:center;color:#fff;box-shadow:var(--shadow);max-width:920px;margin-left:auto;margin-right:auto;}\n  .final h2{color:#fff;font-size:clamp(32px,4vw,48px);font-weight:500;}\n  #ywx .final h2{color:#fff;font-size:clamp(22px,2.4vw,28px);}\n  #ywx .final{padding:92px 40px;margin-left:auto;margin-right:auto;}\n  #ywx .cta-link{display:block;text-decoration:none;color:inherit;transition:transform .2s ease;}\n  #ywx .cta-link:hover{transform:translateY(-3px);}\n  .final p{color:rgba(255,255,255,.9);font-size:18px;margin:18px auto 30px;max-width:46ch;}\n  .final .btn-primary{background:#fff;color:var(--terra-dk);box-shadow:0 10px 30px rgba(0,0,0,.18);}\n  .final .btn-primary:hover{background:#fff5f1;}\n\n  \/* footer *\/\n  #ywx footer{background:#faf5f1;color:#2c2420;padding:54px 0 30px;font-size:15.5px;}\n  .foot-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:34px;padding-bottom:40px;border-bottom:1px solid #e6dbd3;}\n  #ywx footer .logo{color:#fff;margin-bottom:14px;}\n  #ywx footer h5{color:#bd7f6f;font-size:13px;letter-spacing:.08em;text-transform:uppercase;margin-bottom:14px;font-weight:600;font-family:'Inter';}\n  #ywx footer a{display:block;color:#2c2420;padding:6px 0;font-size:15px;}\n  #ywx footer a:hover{color:var(--terra);}\n  .foot-bottom{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;padding-top:22px;color:#7a6c62;font-size:13px;}\n  .foot-bottom a{color:#9a8c83;display:inline;}\n  .foot-bottom .legal a{margin-left:18px;}\n\n  @media(max-width:900px){\n    .hero-in{grid-template-columns:1fr;gap:40px;} .portrait{justify-self:start;max-width:340px;}\n    .cards{grid-template-columns:1fr;} .vgrid{grid-template-columns:1fr 1fr;} .steps{grid-template-columns:1fr;}\n    .foot-grid{grid-template-columns:1fr 1fr;} .navlinks{display:none;}\n    #ywx section{padding:46px 0;}\n  }\n\n\/* mobile-fix-v1 *\/\n@media(max-width:860px){\nbody{overflow-x:clip;}\n#ywx .logo::before{width:190px !important;height:63px !important;background-size:contain !important;background-repeat:no-repeat !important;}\n#ywx .nav-in{flex-wrap:wrap;justify-content:center;gap:12px 16px;min-height:0;height:auto;padding:12px 0;}\n#ywx .nav-cta .btn{padding:10px 18px;font-size:13px;white-space:nowrap;}\n#ywx .foot-grid>*{min-width:0;}\n#ywx .werdegang .story-grid{grid-template-columns:1fr;}\n}\n@media(max-width:600px){#ywx .foot-grid{grid-template-columns:1fr;gap:24px;}}\n\/* card-heading-space-v1 *\/\n#ywx .card h3{margin-bottom:12px !important;}\n\/* mobile-menu-v1 *\/\n@media(max-width:860px){\n#ywx .nav-in{flex-wrap:wrap;justify-content:center;gap:10px 14px;height:auto;min-height:0;padding:14px 0;}\n#ywx .navlinks{display:flex !important;flex-wrap:wrap;justify-content:center;gap:6px 18px;width:100%;order:2;margin:2px 0 0;}\n#ywx .navlinks a{font-size:14.5px;padding:8px 6px;white-space:nowrap;}\n#ywx .nav-cta{order:3;}\n}\n\/* head-wrap-v1 *\/\n@media(max-width:860px){#ywx .sec-head h2{white-space:normal !important;}}\n\/* clients-link-v1 *\/#ywx .clients a.cl{text-decoration:none;cursor:pointer;}#ywx .clients a.cl:hover{color:var(--terra-dk);}<\/style>\n<div id=\"ywx\">\n\n\n  <!-- NAV -->\n  <header class=\"nav\">\n    <div class=\"wrap nav-in\">\n      <div class=\"logo\"><span class=\"yw\">YW<\/span> Yvonne&nbsp;Walker<\/div>\n      <nav class=\"navlinks\">\n        <a href=\"https:\/\/ywpositioning.de\/en\/\">HOME<\/a><a href=\"https:\/\/ywpositioning.de\/en\/uber-mich\/\">ABOUT ME<\/a><a href=\"https:\/\/ywpositioning.de\/en\/projekte\/\">PROJECTS<\/a><a href=\"https:\/\/ywpositioning.de\/en\/haufig-gestellte-fragen\/\">FAQ<\/a><a href=\"https:\/\/ywpositioning.de\/en\/kontakt\/\" style=\"font-weight:600;font-size:14.5px;color:var(--ink)\">CONTACT<\/a>\n      <\/nav>\n      \n    <\/div>\n  <\/header>\n\n  <!-- HERO -->\n  <section class=\"hero\" style=\"padding:0\">\n    <div class=\"wrap hero-in\">\n      <div>\n        \n        <h1>Good companies are everywhere.<br><em>Visible?<\/em> Only a few are.<\/h1>\n        \n        <div class=\"hero-cta\">\n          <a href=\"https:\/\/ywpositioning.de\/en\/kontakt\/\" class=\"btn btn-primary\">Book a Strategy Call<\/a>\n        <\/div>\n      <\/div>\n      <div class=\"portrait\">\n        \n        <img decoding=\"async\" class=\"portrait-photo\" src=\"https:\/\/ywpositioning.de\/wp-content\/uploads\/2026\/11\/unnamed.png\" alt=\"Yvonne Walker\" \/>\n        <div class=\"tagchip\"><b>Yvonne Walker<\/b><span>Content Strategist<\/span><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- CLIENTS -->\n  <div class=\"clients\"><div class=\"wrap clients-in\">\n    <span class=\"lbl\">Selected clients<\/span>\n    <div class=\"row\">\n      <a class=\"cl\" href=\"https:\/\/ywpositioning.de\/en\/projekte\/\">ORTHOP\u00c4DIE VOGEL<\/a>\n      <a class=\"cl\" href=\"https:\/\/ywpositioning.de\/en\/projekte\/\">MEIER TIEFBAU<\/a>\n      <a class=\"cl\" href=\"https:\/\/ywpositioning.de\/en\/projekte\/\">SCHL\u00d6GL HYDRAULIK<\/a>\n    <\/div>\n  <\/div><\/div>\n\n  <!-- SERVICES -->\n  <section id=\"leistungen\">\n    <div class=\"wrap\">\n      <div class=\"sec-head\">\n        <div class=\"eyebrow\">Services<\/div>\n        <h2>Content that makes your expertise visible<\/h2>\n        <p>You have the knowledge, the experience, and the values that define your company. What's often missing is the time to put it into words. That's exactly where I come in. I help you put your expertise into clear words and position yourself authentically on social media.<\/p>\n      <\/div>\n      <div class=\"cards\">\n        <div class=\"card\">\n          <div class=\"ic\"><svg viewbox=\"0 0 24 24\"><path d=\"M12 20h9\"\/><path d=\"M16.5 3.5a2.12 2.12 0 0 1 3 3L7 19l-4 1 1-4Z\"\/><\/svg><\/div>\n          <h3>LinkedIn Ghostwriting for Executives<\/h3>\n          <p>You bring the expertise, I bring the words. Your expertise, experience, and point of view become LinkedIn posts that truly sound like you, without you having to write them yourself. The result: posts that build trust and stay memorable.<\/p>\n        <\/div>\n        <div class=\"card\">\n          <div class=\"ic\"><svg viewbox=\"0 0 24 24\"><path d=\"M14 3v5h5\"\/><path d=\"M17 21H7a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h7l5 5v11a2 2 0 0 1-2 2Z\"\/><path d=\"M9 13h6\"\/><path d=\"M9 17h4\"\/><\/svg><\/div>\n          <h3>Content Creation for Small and Medium-Sized Businesses<\/h3>\n          <p>You and your team no longer have to think about what to post this week. From editorial planning to the final text, I help companies create professional content for social media, especially LinkedIn, as well as corporate communications such as newsletters.<\/p>\n        <\/div>\n        <div class=\"card\">\n          <div class=\"ic\"><svg viewbox=\"0 0 24 24\"><circle cx=\"12\" cy=\"8\" r=\"4\"\/><path d=\"M5.5 21a7 7 0 0 1 13 0\"\/><\/svg><\/div>\n          <h3>Executive Communication &amp; Personal Branding<\/h3>\n          <p>You gain a digital presence that fits you and authentically reflects your credibility and leadership role. This doesn't just boost your personal visibility. It also strengthens how customers, partners, and employees see your company.<\/p>\n        <\/div>\n        <div class=\"card\">\n          <div class=\"ic\"><svg viewbox=\"0 0 24 24\"><path d=\"M21 15a2 2 0 0 1-2 2H8l-4 4V5a2 2 0 0 1 2-2h13a2 2 0 0 1 2 2Z\"\/><path d=\"M8 9h8\"\/><path d=\"M8 13h5\"\/><\/svg><\/div>\n          <h3>Strategic Storytelling for B2B<\/h3>\n          <p>Your topics may be complex, but your communication doesn't have to be. I make technical and specialized content easy for your audience to understand. That way, you also reach people who aren't industry experts but do make the decisions.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- VALUES \/ MEHRWERT -->\n  <section class=\"values\" id=\"mehrwert\">\n    <div class=\"wrap\">\n      <div class=\"sec-head\">\n        <div class=\"eyebrow\">Your Benefits<\/div>\n        <h2>Why working together pays off<\/h2>\n      <\/div>\n      <div class=\"vgrid\">\n        <div class=\"v\"><div class=\"chip\"><svg viewbox=\"0 0 512 512\"><path d=\"M184 48H328c4.4 0 8 3.6 8 8V96H176V56c0-4.4 3.6-8 8-8zm-56 8V96H64C28.7 96 0 124.7 0 160v96H192 320 512V160c0-35.3-28.7-64-64-64H384V56c0-30.9-25.1-56-56-56H184c-30.9 0-56 25.1-56 56zM512 288H320v32c0 17.7-14.3 32-32 32H224c-17.7 0-32-14.3-32-32V288H0V416c0 35.3 28.7 64 64 64H448c35.3 0 64-28.7 64-64V288z\"\/><\/svg><\/div><h4>CORPORATE<br>EXPERIENCE<\/h4><\/div>\n        <div class=\"v\"><div class=\"chip\"><svg viewbox=\"0 0 384 512\"><path d=\"M272 384c9.6-31.9 29.5-59.1 49.2-86.2c5.2-7.1 10.4-14.2 15.4-21.4c19.8-28.5 31.4-63 31.4-100.3C368.4 76.4 288.6 0 192 0S15.6 76.4 15.6 176c0 37.3 11.6 71.9 31.4 100.3c5 7.2 10.2 14.3 15.4 21.4c19.8 27.1 39.7 54.4 49.2 86.2l160.4 0zM192 512c44.2 0 80-35.8 80-80l0-16-160 0 0 16c0 44.2 35.8 80 80 80zM112 176c0 8.8-7.2 16-16 16s-16-7.2-16-16c0-61.9 50.1-112 112-112c8.8 0 16 7.2 16 16s-7.2 16-16 16c-44.2 0-80 35.8-80 80z\"\/><\/svg><\/div><h4>STRATEGIC<br>THINKING<\/h4><\/div>\n        <div class=\"v\"><div class=\"chip\"><svg viewbox=\"0 0 512 512\"><path d=\"M123.6 391.3c12.9-9.4 29.6-11.8 44.6-6.4c26.5 9.6 56.2 15.1 87.8 15.1c124.7 0 208-80.5 208-160s-83.3-160-208-160S48 160.5 48 240c0 32 12.6 62.7 36.6 89.5c8.3 9.3 12.7 21.5 12.2 34c-.4 10.1-3.7 21.5-8.7 32.9c15.9-5.8 31.8-13.9 46.9-24.5c.4-.3 .8-.6 1.3-.8c-.7-.5 .5-.4 .5-.4l.1-.1zM39.9 484.3c-6.6 2.3-13.5 4-20.6 5.2c-6.5 1.1-13-2.1-16.2-8c-3.2-5.9-2.3-13.2 2.5-18c8.4-8.4 15.9-18.4 22.3-29c-.4-.4-1-.9-1.5-1.5C16.5 396.3 0 359.4 0 320C0 220.6 114.6 32 256 32s256 88.6 256 208s-114.6 160-256 160c-37.3 0-72.7-6.5-104.6-18.1c-9.2 8.4-20.5 18-33.6 26.5c-17.5 11.3-38.8 20.8-63.3 27.9z\"\/><\/svg><\/div><h4>PROFESSIONAL<br>COMMUNICATION<\/h4><\/div>\n        <div class=\"v\"><div class=\"chip\"><svg viewbox=\"0 0 448 512\"><path d=\"M224 256A128 128 0 1 0 224 0a128 128 0 1 0 0 256zm-45.7 48C79.8 304 0 383.8 0 482.3C0 498.7 13.3 512 29.7 512H418.3c16.4 0 29.7-13.3 29.7-29.7C448 383.8 368.2 304 269.7 304H178.3z\"\/><\/svg><\/div><h4>A HUMAN,<br>AUTHENTIC PERSPECTIVE<\/h4><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- PROCESS -->\n  <section id=\"prozess\">\n    <div class=\"wrap\">\n      <div class=\"sec-head center\">\n        <div class=\"eyebrow\">How We Work Together<\/div>\n        <h2>Three steps to greater visibility<\/h2>\n      <\/div>\n      <div class=\"steps\">\n        <div class=\"step\"><div class=\"n\">01<\/div><h4>Getting to Know You<\/h4><p>In a free initial consultation, we clarify your goals, target audience, and topics.<\/p><\/div>\n        <div class=\"step\"><div class=\"n\">02<\/div><h4>Strategy<\/h4><p>Based on an interview together, we create a character profile as an authentic foundation for writing and develop an editorial plan that fits you.<\/p><\/div>\n        <div class=\"step\"><div class=\"n\">03<\/div><h4>Execution<\/h4><p>I write, you approve. Consistent content that makes your expertise visible.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- TESTIMONIAL -->\n\n  <!-- FINAL CTA -->\n  <section id=\"kontakt\" style=\"padding-top:0\">\n    <div class=\"wrap\">\n      <a href=\"https:\/\/ywpositioning.de\/en\/kontakt\/\" class=\"cta-link\"><div class=\"final\">\n        <h2>Ready to become visible?<\/h2>\n      <\/div><\/a>\n    <\/div>\n  <\/section>\n\n  <!-- FOOTER -->\n  <footer>\n    <div class=\"wrap\">\n      <div class=\"foot-grid\">\n        <div>\n          <div class=\"logo\"><img decoding=\"async\" class=\"foot-logo\" src=\"https:\/\/ywpositioning.de\/wp-content\/uploads\/2026\/06\/Yvonnw-Walker-Logo.png\" alt=\"Yvonne Walker Positionierung\"><\/div>\n          <p style=\"max-width:34ch;color:#b3a49b\">Ghostwriting &amp; strategic positioning for executives of mid-sized companies<\/p>\n        <\/div>\n        <div><h5>Navigation<\/h5><a href=\"https:\/\/ywpositioning.de\/en\/\">HOME<\/a><a href=\"https:\/\/ywpositioning.de\/en\/uber-mich\/\">ABOUT ME<\/a><a href=\"https:\/\/ywpositioning.de\/en\/projekte\/\">PROJECTS<\/a><a href=\"https:\/\/ywpositioning.de\/en\/haufig-gestellte-fragen\/\">FAQ<\/a><\/div>\n        <div><h5>CONTACT<\/h5><a href=\"mailto:ccyvonnewalker@gmail.com\" class=\"maillink\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"2\" y=\"4\" width=\"20\" height=\"16\" rx=\"2\"\/><path d=\"m22 7-10 6L2 7\"\/><\/svg>ccyvonnewalker@gmail.com<\/a><a href=\"https:\/\/ywpositioning.de\/en\/kontakt\/\" class=\"maillink\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><path d=\"M14 2v6h6\"\/><path d=\"M8 13h8\"\/><path d=\"M8 17h8\"\/><\/svg>CONTACT FORM<\/a><\/div>\n        <div><h5>LEGAL<\/h5><a href=\"https:\/\/ywpositioning.de\/wp-content\/uploads\/2026\/08\/Impressum_1-Copy.pdf\" target=\"_blank\" rel=\"noopener\">LEGAL NOTICE<\/a><a href=\"https:\/\/ywpositioning.de\/wp-content\/uploads\/2026\/08\/Datenschutzerklaerung-Copy.pdf\" target=\"_blank\" rel=\"noopener\">PRIVACY POLICY<\/a><\/div>\n      <\/div>\n      <div class=\"foot-bottom\"><span>\u00a9 2026 | Yvonne Walker | all rights reserved<\/span><\/div>\n    <\/div>\n  <\/footer>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>YW Yvonne&nbsp;Walker Startseite\u00dcber michProjekteH\u00e4ufig gestellte FragenKontakt Gute Unternehmen gibt es viele.Sichtbar sind nur die wenigsten. Strategiegespr\u00e4ch buchen Yvonne WalkerContent-Strategin Ausgew\u00e4hlte Kund*innen ORTHOP\u00c4DIE VOGEL MEIER TIEFBAU SCHL\u00d6GL HYDRAULIK Leistungen Content, der Ihre Expertise sichtbar macht Sie haben das Wissen, die Erfahrung und die Haltung, die Ihr Unternehmen ausmacht. 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